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Bitmovin Showcases Cloud Live Encoder & Ad Insertion | IBC2025
At IBC2025, we catch up with Igor Oreper from Bitmovin to hear about the company’s latest cloud-native live encoder and advancements in advertising technology. Known for its VOD transcoder and video player, Bitmovin has now matured its live encoder to deliver the same flexibility - operating across AWS, GCP, Azure, Okami Cloud, and Oracle Cloud.
Igor also introduces server-guided ad insertion, a hybrid between client-side and server-side methods. This innovation allows media companies to block ad blockers, scale to hundreds of thousands of concurrent viewers, and even personalise ad experiences for end users.