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Viaccess-Orca & Broadpeak Demo Targeted L-Shape Advertising | NAB 2025
Join us at NAB 2025 as we speak to Pierre-Alexandr Bidard from Viaccess-Orca and Olivier Kara from Broadpeak about their joint demo of L-shape targeted advertising.
Designed for a less disruptive user experience, this innovation enables personalised, device-level ad overlays during live content—unlocking new monetisation opportunities for operators. The collaboration highlights real-world deployments, future interactive use cases, and the growing role of AI in advanced TV advertising.